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Hamala to prohibit ads for fossil fuels and meat
Hämälä kieltämässä fossiilisten polttoaineiden ja lihan mainonnan
Hämälä keelustab fossiilkütuste ja liha reklaamimise.
Hamaland förbjuder reklam för fossila bränslen och kött

_{Following a bill proposed by the Vihreä Liito, fossil fuels and meat
join tobacco and alcohol ads in the list of prohibited topics.}

By Kiira Mäkeläinen | PU
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LAHTELA | The State Government of Hämälä has voted in favor of a bill outlawing advertisements for fossil-fuels and meat on public broadcasts and in public space. The bill, proposed by state senate Green Party leader Saga Virtanen, argues that the commercial consumption of fossil-fuel related products and meats are harmful to the global climate in general, and thusly to public health. Given that the government has the mandate to protect public health, a ban on advertising such products is only natural. The ban on advertising does not constitute a rise in excise duties or a ban on the availability of the product. "Just like tobacco and alcohol, fossil-fuel products and meat will remain largely available" commented Virtanen.

The movement to limit the daily exposure of Nordic people to high-carbon fossil-fuel products like airline flights, cruises, and internal combustion engines, as well as meat-based produce, has steadily been rising over the last decades following hightened awareness of global climate change. "Is it normal that we advertise the pollution of our earth and justify it as consumer habits? We can enjoy life and all its beauty just as much if we ditch the high-carbon emissions in our daily patterns. We can foster a climate of through innovation once we collectively realize that our patterns right now aren't natural, normal, or sustainable. Now, there's a real incentive to innovate responsibly."

Hämälä is the first constituent realm in Talvimaa where such a law targeting fossil fuels and meat ads has succesfully been passed. Similar laws are pending in Merelia, Varania, Scothia, and Estria. Not so much in Yatulia, where the centrist liberal party is presently governing. "We don't want to entertain a law like that in Yatulia" states State PM Kadi Raud. "We are making serious strides towards climate neutrality - and in Yatulia too, it is a priority. But the government is overstepping its authority when it wants to ban commercials for polluting industries. We are working tirelessly to green up these sectors, but we can't risk their immediate collapse by banning their means to get exposure. Innovation costs money - and these businesses generate that."
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