The Lucky Location of ThePlace is a gargantuan, environmentally stunning nation, ruled by Brain Cell with a fair hand, and remarkable for its museums and concert halls, smutty television, and free-roaming dinosaurs. The compassionate, democratic, devout population of 11.042 billion ThePlaceans hold their civil and political rights very dear, although the wealthy and those in business tend to be viewed with suspicion.

The large, outspoken government juggles the competing demands of Education, Administration, and Industry. It meets to discuss matters of state in the capital city of TheCity. The average income tax rate is 72.4%, and even higher for the wealthy.

The frighteningly efficient ThePlacean economy, worth a remarkable 1,407 trillion Gold Coins a year, is quite specialized and led by the Tourism industry, with major contributions from Information Technology, Retail, and Book Publishing. Average income is an impressive 127,488 Gold Coins, and evenly distributed, with the richest citizens earning only 2.2 times as much as the poorest.

Male cubicle workers stand up every time a woman enters the room, bus ads propagandize causes ranging from sexual revolution to religious pogroms, Loud Patriotic Music Day has been ranked the seventh best new holiday of the year, and Brain Cell spends weekends doing the laundry of foreign leaders. Crime is totally unknown, thanks to a capable police force and progressive social policies in education and welfare. ThePlace's national animal is the Cow, which frolics freely in the nation's many lush forests, and its national religion is Passive Aggression.

ThePlace is ranked 11,781^st in the world and 252^nd in the Rejected Realms for Largest Retail Industry, scoring 11,221.82 on the Shrinkwrap Consignment Productivity Index.